In today’s fast-evolving workplace, just as customers have expectations from brands, employees have expectations from their organizations. These expectations shape satisfaction, engagement, and loyalty. Yet, for many businesses, there’s a striking gap between what is...

In business, keeping the right customers is valuable. Retaining customers and building a loyal relationship with them is a primary rule to avoid customer acquisition costs. Instead of spending your resources on finding new clients, you just need to keep the one you retained happy.

Consumers today are becoming more informed and demanding. Regardless of industries or segments they serve, companies need to invent new ways to make the shopping experience fun and engaging for their customers.